January sets the tone for the year ahead.

After the year-end surge and festive consumption cycles, kirana stores enter January with a mix of recalibration and renewed demand.

The January Edition captures these first signals of the market.
Inside this report, we unpack:

Category-wise buying trends - Which categories retained momentum after the festive season and which ones slowed as retailers optimised inventory.
Rural vs Urban performance - Early indicators of how consumption patterns are diverging across markets.
City-level demand shifts - Growth pockets, stable markets, and regions where buying patterns are evolving.
Month-on-month movement - Understanding how the market resets after December’s peak activity.

These insights are drawn directly from kirana store buying behaviour across multiple markets, giving brands and sales teams a grounded view of how retail demand is actually moving.