February sharpens the signals shaping the year ahead.

Following January’s early recovery, kirana demand in February begins to reveal clearer patterns across categories, markets, and consumption segments.

The February Edition captures these first signals of the market. Inside this report, we unpack:

Category-wise buying trends – Which categories strengthened their momentum and which ones showed signs of selective demand.
Urban vs Non-Urban performance – How consumption patterns continue to diverge across markets as smaller towns sustain growth.
City-level demand shifts – Growth pockets, stable markets, and regions where buying behaviour is evolving.
Month-on-month movement – How kirana ordering patterns are changing as the market moves beyond the post-festive reset.

These insights are drawn directly from kirana store buying behaviour across multiple markets, giving brands and sales teams a grounded view of how retail demand is actually moving.