Before trends hit dashboards,
before they show up in market reports,
they show up on kirana shelves.
Bizom’s December Edition of Kirana Pulse captures real, on-ground intelligence across India’s most critical CPG categories:
Home Care | Personal Care | Dairy Products | Packaged Food | Beverages | Chocolates & Confectionery | Commodities
This isn’t a report you browse.
It’s a report you build strategy on.
Why every CPG CXO should own this:
1. It shows you the future of demand, today
Kirana stores are the earliest indicators of consumption shifts.
This report decodes what Indian consumers are choosing right now, by region, category, and price band.
2. It connects shelf behaviour to boardroom decisions
From pricing and pack sizes to innovation and RTM, you’ll see exactly where to double down and where to rethink.
3. It gives you category clarity in a noisy market
Across seven high-impact categories, you’ll spot:
• Growth pockets
• Format shifts
• Promotion effectiveness
• Winning and losing SKUs
4. It strengthens your 2026 planning conversations
Whether it’s portfolio rationalisation, expansion strategy, or demand forecasting, this report arms you with facts from the shelf, not assumptions from the desk.
What you’ll walk away with:
• What’s growing, and what’s slowing
• Where Indian consumers are trading up or down
• Which packs, prices, and formats are winning
• Regional demand signals you can’t ignore
• Early indicators shaping the 2026 CPG playbook
Because the future of CPG won’t be guessed.
It will be read from the kirana shelf up.
If you’re serious about winning in India’s CPG market,
the Kirana Pulse, December Edition is not optional.
It’s your secret advantage.